According to Toni Nelson, director of strategic initiatives for Better Homes & Gardens Real Estate Gary Greene, Texas “As a corporate philosophy, we believe that it’s our job to look out over the horizon and see what’s coming at us.” Nelson went on to say “we recognize that Realtors Property Resource® is the present and the future, and are moving forward by making RPR our CMA [comparative market analysis] of choice.”
Toni, whose brokerage operates 24 offices across Texas said they have a 65% usage rate and growing! “RPR offers layers of data all in one place, with great flexibility, and automation like we’ve never seen before. We can’t get that anywhere else.”
Why RPR’s CMA?
Toni claims RPR’s CMA offers REALTORS® a distinct advantage in the marketplace, pointing to RPR’s Realtor Valuation Model® (RVM®) and Refined Value as two of the data platform’s most powerful tools.
“We encourage our agents to use RPR’s RVM as the starting point in their valuation process. Then we teach them to use RPR’s Refined Value Tool to make adjustments on the value of the home based on improvements made, local market conditions, interior and exterior conditions, and a lot more.”
To schedule your brokerage’s next RPR class, contact Robbie English.
Upcoming Classes:
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