Course Description: This course serves as the core of the Accredited Buyer’s Representative (ABR®) designation program. It is the benchmark of excellence in buyer representation. The goal of this course is to set the foundation of training, skills, and resources to help real estate professionals succeed in the marketplace as buyer’s representatives. This course is a fundamental resource for … [Read more...]
Generating Buyer and Seller Leads: Capture, Quantify, Convert
Course Description: As a real estate professional, you know that lead generation is critical for growing your real estate business. What lead generation strategies offer the greatest return or how will you know where to invest your time, efforts and money? This course will help students evaluate the art and science of generating leads. Course will examine the lead generation process from … [Read more...]
New-Home Construction and Buyer Representation Professionals, Product, Process
Course Description: This course will serve as an introduction to the new homes sales market for real estate sales agents. The course consists of three modules to address what a buyer’s representative needs to know in order to succeed at representing buyers in the new-home sales market. Students will gain an understanding of the new home sales process and the type of services the buyer needs. They … [Read more...]
Pricing Strategies: Mastering the CMA
Course Description: The 21st century has so far presented multiple challenges to the real estate industry, notably a housing boom and rising property values in the early 2000s, followed by economic decline, mortgage defaults, and a very unsettled market place that has only recently begun to stabilize. Determining property values depends more than ever on professional expertise, competence, the … [Read more...]
Real Estate Marketing Reboot
Course Description: In this one day course, students will revisit marketing fundamentals-branding, relationship marketing-with an emphasis on electronic tools-social media, blogs, Twitter, podcasts, and really simple syndication (RSS) feeds, Web site search engine optimization (SEO), among other technologies. Practical tips in addition to examples of how agents leveraging these tools in the field … [Read more...]